Increase awareness of the refreshed Volvo XC60 and it's new features, whilst driving consideration amongst Volvo's target audience.

A multi-channel partnership with the iconic cinema circuit, Curzon.

Curzon sites will screen a bespoke 45" co-branded ‘Turn Your Phone Off’ message in a premium position, with wide support across Curzon’s owned channels in-venue and online.

Brand-owned screenings throughout November of standout Swedish cinema, such as Force Majeure (94% Rotten Tomatoes), with premium F&B (a traditional Glögg and cinnamon bun) to build stand-out and advocacy.

The Curzon partnership will also extend onto their streaming platform for home-viewing, and via Spotify giving film-lovers a new playlist for their next road trip.

Project ongoing.